China lifts ban on console games
The company will have the right to produce and sell the console in the country.
China will lift the ban on the manufacture and sale of gaming consoles
in the country, it opened the way for foreign companies such as Sony and Microsoft to expand one of the largest markets for video games in the world, writes the Wall Street Journal.
The new market will give the opportunity for foreign and domestic manufacturers of consoles
to develop, to produce and sell their products anywhere in the country, reported officials from the Ministry of culture, so it follows from the statements published earlier this week. Prior to this, regulators have restricted foreign manufacturers of consoles
, almost was not allowed to work in the free trade zone in Shanghai that smothered sales and potential growth in the segment.
New step opens the door to the video game market. In China, users mostly play computer and mobile games such excess was mainly due to the limitations of access to the console, such as Xbox, Microsoft, Sony PlayStation and Wii from Nintendo.
?This is great news for us,? said a spokesman for Sony Computer Entertainment, adding that the company remains in this line of business for many years, possibly with consoles
in China in the future will also be doing poor business. Nintendo and Microsoft did not comment on the decision of the Chinese authorities, while they are right in the heart of the subject is not expressed.
Companies producing games for consoles
already like hungry wolves looking at fast-growing Chinese market, but alas since 2000 face restrictions, as Chinese regulators have banned the console, to prevent what is called potential and adverse effects in the development of young people in China.
The games market in the country and without consoles
is quite broad, it includes the sale of mobile games and PC games, it is expected that growth this year will be 23% more than the previous year, says research Agency Newzoo BV.
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